![beyonce and jay z music video louvre beyonce and jay z music video louvre](https://i.pinimg.com/736x/3d/5b/d6/3d5bd695067bc0f3f97e5ab596145940.jpg)
Previously they instituted a tour based on Black Eyed Peas leader will.i.am’s “Mona Lisa Smile.” The museum also hosted a surprise DJ set by Arcade Fire’s Win Butler and Régine Chassagne in 2016. The “Apeshit” tour is not the Louvre’s first tour inspired by the world of pop and rap. The narration explains the historical significance of each artifact but does not get into “Apeshit” director Ricky Saiz’s reasons for including each one in the video. However, for now it’s only available only in French. The 90-minute self-guided tour is part of what Louvre director Jean-Luc Martinez calls an effort to make the museum’s vast collection “more readable” for global visitors. The works include the white Greek marble piece “Nike of Samothrace,” Marie Benoist’s “Portrait Of A Negress,” and David’s “The Coronation Of Napoleon I And The Crowning Of The Empress Josephine.” Beyoncé and Jay-Z Return to the Louvre in New Music Video, Picking the Greatest Hits. Classified as a “ visitor trail,” the tour features 17 works included in the “Apeshit” video, pieces the Carters chose to spotlight black bodies and empowerment. Somehow the Carters kept the shoot a secret until the video’s release in tandem with the album last month, but now that the word is out, the world-famous Paris art museum is capitalizing on the moment.ĪFP reports that the Louvre is now hosting a tour based on the Carters’ night at the museum. The protests had caused the museum to close on one Saturday only, it said.Beyoncé and Jay-Z famously filmed the video for “ Apeshit,” the Migos-assisted lead single from their collaborative album Everything Is Love, at the Louvre. The museum said the gilets jaunes anti-government demonstrations in central Paris in late November and December had not affected visitor numbers. The museum also said the rise in visitors had been helped by the vast refurbishment of the entry and ticket office, funded in part through agreement with the Abu Dhabi branch, as well as online ticket sales that had reduced waiting times. This year’s unprecedented Leonardo da Vinci exhibition – part of a Europe-wide commemoration of the 500th anniversary of the Renaissance master’s death – is expected to attract large numbers. The museum’s success in 2018 was also helped by major exhibitions, in particular a spectacular retrospective of the 19th century artist Eugène Delacroix. This year the museum is hoping to bring in more young visitors by adding free night-time visits on the first Saturday of the month. “The Beyoncé video, like the opening of the Louvre museum in Abu Dhabi, ensured that the Louvre was talked about across the world, and one of the consequences of that is the spectacular rise in visitor numbers last year.” “It’s clear that 2018 was a remarkable year for the international reputation of the Louvre,” the museum’s director, Jean-Luc Martinez, told French radio. Watching this weekend’s APESHIT music video, an obvious question arose: how did Beyoncé and Jay-Z, aka The Carters, manage to get private access to the Louvre and do their thing in front of whatever masterpiece they fancied, given the usual gaggle of tourists that typically surround these artworks. It led the museum to create a special visitor guide based on the video, which was a success and gave the permanent collection what one museum worker called the feeling of a “cool brand”. The video, viewed more than 150m times online, was seen as an important comment on the representation of power in art, and on race and colonialism, as well as being a conversation starter for young visitors. View image in fullscreen A still from the video for Apeshit, featuring the Consecration of the Emperor Napoleon and the Coronation of Empress Joséphine (1804), by Jacques-Louis David.